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A STUDY OF MARKET SHARE OF HCL COMPUTER AND AN ANALYSIS OF SALES PROMOTION
Post: #1

A STUDY OF MARKET SHARE OF HCL COMPUTER AND AN ANALYSIS OF SALES PROMOTION



.doc  A STUDY OF MARKET SHARE.doc (Size: 1.88 MB / Downloads: 47)

INTRODUCTION


In India, HCL is a frontrunner in IT. With a host of products and services it has been at the helm of bringing the latest in technology to individuals, corporates, educational institutions, public and private sector companies. Besides the successful range of Pcs, HCL offers a wide range of hardware and software solutions to meet the needs of businesses. Whatever be the area or size of the business, HCL has the right solution to help increase efficiency in functioning and thereby, profits.
Having introduced Indian consumers to their first Home computers Beanstalk, The HCL Beanstalk PC has been specially developed by HCL, completely revolutionizing digital home entertainment in India. The range of Beanstalk PCs has, over the years, been recognized as one of the best performing in the market. It provides users the ultimate convenience of productivity, connectivity and digital entertainment. The advent of the HCL Beanstalk Media Centre PC range in the market marks a coming of age for the Indian Home PC. HCL, with your support is looking at bringing the high-end features of the HCL BeanStalk range to every household in India. To further this vision with your strong support and dedication the following facilitators are attached alongwith it remains India's Largest selling brand of Home computers. HCL has India’s largest installed base of computers (over 7 lakh) and a network of 800 resellers across 300 cities in India. As part of the their continued commitment to their trade partners they support them with various demand generation programs, retail programs, sales kits and visually appealing merchandize which includes POPs, product racks, canopies and customized signage’s/brandings to enhance their retail outlet With latest CPUs, Chipsets, RAM and peripherals, the systems are configured to provide platforms to run the latest software and are future proof.
HCL Infosystems has to its claim several technology pioneering initiatives. Some of them are:
- Country's first DeskTop PC - BusyBee in 1985
- Country's first branded home PC - Beanstalk in 1995
- Country's first Pentium 4 based PC at sub 40k price point
- Country's first Media Center PC
HCL Infosystems, India's premier information enabling company, maintained its number one position in the Desktop PC segment for the year 2007 in both commercial and consumer segment making it the most preferred PC brand in the country. According to the recent IDC report, HCL leads the market ahead of the two MNCs, with a market share of 13.7 %, up from 9.2% in the year 2003
In comparison with Q4 of 2003 to Q4 of 2007, HCL's market share increased from 10.6 % to 16.6%, a whopping growth of 103 %. In this period, HCL sold 146125 units, 46.4 % higher than the nearest MNC competitor.

In the consumer PC market, HCL sold 139214 units. HCL's market share increased from 4.9% in 2003 to 12.8% in 2007, thus relegating the nearest MNC to second spot and became numero uno in consumer PCs for the Year 2007. In the last quarter of 2007, HCL clocked a growth of over 300%as against Q4 of 2003.

In commercial PC segment, which comprises of 66.5 % of total Desktop PC market, HCL sold over 3.04 lakh units in the year 2007. In this segment, HCL's market share increased to 14.2 % in 2007 from 11.2 % in 2003. Here too in Q4 of 2007, HCL registered an impressive growth of 60 % over Q4 of 2003.
Mr Ajai Chowdhry, Chairman & CEO, HCL Infosystems, said, "It is our ultimate dream to see a computer in every Indian home In a country where only 11 out of 1,000 people own a computer, one of the key influencers is affordability. HCL Infosystems, India's premier information enabling company, and the Union Bank of India recently entered into a partnership that will make it extremely easy to fit a personal computer into the monthly family budget. A HCL Ezeebee PC will now be available at an EMI of only Rs 499 per month. This offer is available on an Ezeebee with Pentium 4 and Intel's Hyper Threading Technology

Literature Review

Software industry can be segregated into services and products. Services would include body shopping, data processing, programming services etc where revenue is generated on the basis of time spent (time & material) or on the basis of negotiated contract price (fixed price). Software products could be niche products or mass-market products-systems software, and application software.

TRAINING

The domestic training segment has a fairly large number of scattered players. However, the top two (NIIT & APTECH) control around 70% of the market, which is estimated at around Rs.9.1bn. revenues are seasonal in nature, as 90% of it comes from individual training, and enrollment peaks during summer vacations. The key to profits is reducing idle time of computers and tutors, which is generally around 25-30%. Training institutes are perceived as high priced of low quality (barring a few top players). In spite of this, the segment grew by 38% in FY99, driving by emerging career opportunities for high-end software packages and increasing penetration of computers.

PERSONNEL COMPUTER

With IBM selling off its PC business, the world PC market is headed for a major shake-up. China’s Lenovo Group, which bought the business from IBM for $1.25 billion plus assuming $500 million IBM debt, with this single move, is set to become the world’s third largest PC maker.
IBM’s selling off of the PC business to concentrate on services and support marks the end of an era, as it was Big Blue, which pioneered the PC movement.

Who made the first PC?

Though some computers were made before IBM’s personal computer, it was the latter which made the device an item for mass consumption.

According to a Reuters report, the MITS Altair was introduced in the January 1975 issue of Popular Electronics as a home construction kit. But is caught the fancy of hobbyists who began building rudimentary "home computers”.
In 1976, Steve Wozniak and Steve Jobs introduce Apple I, which was an open circuit board bolted together in a wooden case and which reportedly sold for $666.66. Apple Computer was incorporated the following year.
It was in 1981 that IBM unveiled the personal computer, the IBM-PC model 5150. It was this machine that helped set the standard for personal computers and went on sale on a mass scale.
That same year, British technical publisher Adam Osborne introduced the first popular "portable computer" weighing 23.5 pounds that came pre-installed with a bundle of software. However, the company went bankrupt in 1983.

In 1982, Compaq was founded and it introduced the Compaq Portable, the first IBM-compatible PC, a 28-pound machine the size of a sewing machine.
In 1982 again, typewriter-maker Olivetti of Italy introduced its first personal computer, the M20.
In 1983, Michael Dell, a first-year student in the University of Texas, founded Dell Computer in his college dormitory room.

What is the state of the world PC market today?

IDC forecasts say that worldwide PC shipments will grow by 10.1 per cent to 195.1 million in 2005, a year in which the global economy is expected to face a slowdown. That compares with a growth expected to come in at 14.5 per cent this year with a shipment forecast of 177.2 million units. The growth rate was 11.9 per cent in 2003 and 1.9 per cent in 2002.

That sector is expected to post 11.3 per cent growth in PC shipments next year compared with consumer growth rates of eight per cent worldwide and just 5.1 per cent in the United States. In the third quarter, growth in worldwide consumer PC shipments slipped to less than eight per cent, down from a peak of more than 25 per cent in the year-ago quarter.
Gartner forecasts PC unit growth to average 5.7 per cent annually from 2006through 2008, compared with average growth of 11.3 per cent from 2003 through 2007.


COMPUTER INDUSTRY


According to Mr Ajay Chowdhary, Chairman, HCL Info says that the hardware industry, though in the country for over 30 years, is not favoured by the government but we are good in software but not in hardware. Exports have overtaken the domestic industry. We need to create global scale industry in India to attract investments our country needs many more computers. A country of one billion imports only 1.5 million personal computers (PC) every year as compared to world production of 40 million. Therefore it is necessary to manufacture computers within India. We need more than 5 million computers every year. It is for the country to decide - whether we should keep on importing and how much computerization we actually need to undertake.
Post: #2

HCL Technologies Limited is an Indian IT services multinational, based in Noida, Uttar Pradesh, India. It is a subsidiary of HCL Enterprise. Originally a research and development division of HCL, it emerged as an independent company in 1991 when HCL ventured into the software services business. HCL Technologies (abbreviation for Hindustan Computers Limited) offers services such as IT consulting, business transformation, remote infrastructure management, engineering and R & D, and business process outsourcing (BPO). HCL also offers services such as DRYiCE, Cybersecurity and Digital & Analytics.

The company has offices in 34 countries including the United States, France and Germany, and the United Kingdom. It operates in sectors such as aerospace and defense, automotive, consumer electronics, energy and utilities, financial services, government, manufacturing, life sciences and health, media and entertainment, mining and natural resources, retailers and consumers, semiconductors, servers and storage, telecommunications and travel, transportation, logistics and hospitality.

HCL Technologies is on the Forbes Global 2000 list. It is among the 20 largest publicly traded companies in India with a market capitalization of $ 18.7 billion as of May 2017. In July 2017, the company, along with its subsidiaries, had a consolidated income of $ 7.2 billion.
 

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