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.docx  1459920652-fulldocumentandroidcropmarketing.docx (Size: 1.38 MB / Downloads: 6)


The high penetration of smartphones and the advanced capabilities of the software that they can host, forces public agencies to rapidly transform their services in the mobile government environment for maximizing utility of services and minimizing costs. In this context, the aim of the application is primarily to review the smartphone use and capabilities in agriculture. An overview of apps targeted to the agricultural business sector is provided. Secondly, the potential use of smartphones for mobile app is discussed and a transactional mobile app for the Android operating system is proposed based on a case study for agriculture. The mobile app is based on a previously developed electronic government system for farmers. The proposed app presents the design and technical aspects for its implementation. Such apps hope to be a promising solution for farmers enabling them to access crop information and transact with public agencies at their convenience and at a location of their choice. It also contains the demo for farmer how to use this app and voice command for the illiterate farmers.



Mobile communication technology forced governments to be transformed from electronic government (e-government) to mobile government (m-government). It provides citizens and businesses with an immediate access to certain government information and services, on anywhere and anytime basis. While e-government is the practice of information and communication technologies (ICT) to improve the efficiency of the governmental services which are provided to citizens, employees, businesses and agencies (Carter and Belanger, 2005), m-government refers to the practice of mobile and wireless communication technologies in government administration and its delivery of information and services to citizens and businesses. Usually, m-government is considered as a subset of e-government comprising an alternative provisioning channel (Ntaliani et al., 2008). The development of e-government services has been traditionally based on non-mobile services but now, with the high penetration rate of mobile devices in the population, more people are able to use m-government services. The International Telecommunication Union (ITU) estimated 6.8 billion mobile subscriptions worldwide in 2013 (ITU, 2014). Moving from customary, traditional paper-based services, or even wire Internet access based services to the wireless Internet services, m-government provides the ability to citizens and businesses to be supplied with the most suitable and quickest means of acquiring government services. Therefore, through mobile devices, governments can reach a greater number of citizens improving communication effectiveness and maintaining relationships (Hung and Lin, 2013). Additionally, the digital divide is gradually decreased with significant benefits for both citizens and governments. The generic term “mobile device” is related to a mixture of devices that permit the people to access data and information from anywhere. ICT has allowed mobile devices to do nearly anything which had previously been done with personal computers. Mobile devices include cell phones, portable devices such as personal digital assistant (PDA) and lately smartphones. In particular, a smartphone combines the utility of a cell phone and a PDA into one device. Smartphones are now equipped with higher solution touch screen display, innovative sensors, camera, more memory and processing capabilities as well as effective mechanisms for saving power. They have Web browsing capabilities, Wi-Fi connectivity and the ability to accept sophisticated applications and access the Internet over a 3G or 4G/LTE wireless network. The most well-known mobile operating systems (OS) for smartphones are Android, Symbian, iOS, BlackBerry OS and WindowsPhone. The intrusion of smartphones is enhancing day by day. The advance of smartphones that can be used virtually anywhere, gives users access to all information of the Internet and puts tools such as calculators and record keeping literally in the palm of one’s hand. On the other hand there are thousands of mobile applications (apps) related to Android, iOS and the other platforms that offer several advantages and functionalities. However the development of mobile apps and in particular smartphone apps is currently focused on private consumption. It is known several efforts of penetration of mobile technology within the government for almost a decade now, but the mobile features are not widely utilized in e-government services (Chang and Kuo, 2013; Wimmer et al.,2013). While mobile devices are increasingly being used in daily activities (e.g. learning, tourism,medicine) there is a need for research on mobile devices used in interactive and transactional e-government services. In spite of the necessity of research on m-government apps as a new channel of delivering government services there is a restricted number of studies dealing with it (Eom et al., 2012). It merits noting that in this paper the term m-government apps or public apps is used to depict smartphone applications provided by public agencies to achieve more accessible, efficient and effective government. In this light, this paper presents the design of transactional m-government apps for agriculture based on the Android platform. The business sector of agriculture has been selected because farmers are a special group of users. They have a distance from decision and policy-making centres; it is often neither feasible (due to lack of transportation, time, money, or bad climate conditions) nor suitable to travel for gaining the necessary information or for using the available public services in their disposition (Chatzinotas et al., 2006; Ntaliani et al., 2008). On the other hand, smartphones have penetrated in almost all the environments where people carry out their everyday activities, and perform tasks that normally run in personal computers. Also, mobile literacy is higher than computer literacy, even though mobile devices might have inconvenient user interfaces. Therefore, m-government apps appear to be a promising solution for farmers, agriculturalists and extension staff. The structure of the paper is as follows: Section 2 provides an overview of smartphone apps in agriculture. Section 3 presents an e-government system for agriculture called Agroportal which has been previously described by the authors (Ntaliani et al., 2006). Four agricultural fields (i.e. apiculture, sericulture, forestry and horticulture) were put under study and related apps are disused. Also, it presents the design of a transactional m-government app for agriculture. Finally, section 4 concludes the work and provides directions for future work.


Agricultural sector is among the most important business sectors in the world since it is the main food supplier. However, agricultural sector is one of the business sectors that have been left aside in terms of the application of new technologies. According to a study conducted by (Jain et al., 2014), “agricultural information system needs to be developed based on the mass communication technology such as mobile systems. It is also noted that localization and native language of farmers are the concerns to be incorporated into the systems”. The aforementioned study suggests also that farmers “need specialized information for their crops and cultivation techniques but it is not always easy to find it. More specifically, agricultural practices need precise and accurate information to be disseminated promptly to farmers so that better decisions such as managing farm fields, making continuous and scientific changes in their production systems and grabbing advantage of market can be made.

There are many agriculture smartphone apps on crop prices, weather conditions, inventory levels and innovative farming techniques and machinery. For example in Australia some samples include tracking and managing livestock, monitoring calving, managing water points, managing irrigation, talking between machinery, remote performing of roles such as unloading grain, monitoring sensors in crops, marketing produce, estimating and mapping yield, performing as substitute tools (such as spirit levels), calculating area, mapping soil types etc. However apps specifically for agriculture are still limited. Up to now, the most dominant app is the apps related to weather (Roberts and McIntosh, 2012). Other apps are related to record keeping and accessing agricultural news and technical information(Lorimer, 2012).
Digital technology and agricultural expertise and knowledge have been merged, thus an assortment of smartphone apps according to the needs of farmers has been evolved. These apps can be grouped into the following main categories, namely agriculture management information apps; agriculture information resource apps; agriculture calculator apps; agriculture news apps, weather apps and apps. In the following some examples are given mainly from USA and Australia.
2.1.Agriculture Management Information Apps:
Applications that are included in this category are in a great deal mobile extension of an operational management system or a farm. For instance farmers can decide what varieties and other inputs want before planting starts (e.g. Virtual Farm Manager App). They can generate electronic maps of fields to keep a history of growing crops in the fields (fertilizing, planting, harvesting), to take notes on the fields as points of interest (e.g. warehouses, gas stations), to keep the location of objects in the farm (e.g. soil sampling for agrochemical laboratory), to keep a diary of field operations for each field (e.g. eFarmer App). Professionals in the green industry and homeowners can have access to pictures, information, and recommendations for managing weeds, diseases, and pests (e.g. Turfgrass Management App). Ranchers and grassland managers can keep records of grazing use and range and pasture conditions (e.g. South Dakota Rangeland and Pasture Grazing Records App). Farmers can access timely, accurate data for each and every one of the climate/moisture monitoring stations or irrigation sets in their fields (e.g. Pure Sense Irrigation Manager App).
2.2.Agriculture Information Resource Apps:
This category includes apps that are first and foremost utilized as a lookup implements or else a tool which assists to the identification of Journal of Agricultural Informatics . 2014 Vol. 5, No. 1:1‐8 4Sotiris Karetsos, Constantina Costopoulou, Alexander Sideridis: Developing a smartphone app for m-government in Agriculture species, reviews regulations and takes expertise on a subject. For example farmers, agricultural students and any other interested in agriculture can get information in several categories such as farmer information, general information, fertilizers and pesticides pricesetc. (e.g. Agriculture Information). Farmers can have access to a vocabulary of 4,500 words
and terms utilized for the field of entomology (e.g. Entomology Dictionary). Farmers can have access to crop disease resistance ratings. They can compare the resistance ratings of a number of crop varieties for different crop diseases (e.g. Crop Disease). Also, an innovative Greek mobile app is an app, named ToTheShelf that links growers to traders and vice versa locally or globally. Agricultural products can have access to the local or global market fast and easily and go from the field to the shelf. Up till there are about 500 subscribers.
2.3.Agriculture Calculator Apps:
This group of apps includes smartphone tools to help make in field calculations without having to head back to the home office. For instance farmers can based on where the grain markets are currently trading (e.g. Farmer’s Partner). Also, farmers can measure the maturity of a crop by viewing current and past growing degree days data of farm’s location (e.g. Growing Degree Days). Farmers have the ability to obtain local, personalized information that is crucial for their farming operation (e.g. Growers Edge). Farmers can search for used farm equipment via categories or a selection of other criteria such as price, year (e.g. Landwirt Used Farm Machinery Search).
2.4.Agriculture News Apps:
These are a token of agri-media focused news aggregators. For instance farmers can have access to a website presenting agricultural management news,markets, weather, several alerts, farm business blogs, articles and radio (e.g. AGWeb). Farmers can reach local agricultural news, grain and livestock markets, weather and blogs (e.g. Farm Progress). Farmers have the ability to customize lists of markets as well as to find market commentary, news and audio (e.g. Farm Futures). Farmers can receive local market commentary and agricultural news and compare risk management options (e.g. Growers Edge). Greek farmers can be informed using the app which provides access to the latest agricultural news.

2.5.Weather Apps:
This category describes only a sample of smartphone weather applications, since there are lots of them. Some apps are quite focused on farmers needs to whom they offer the ability to access weather pinpointed on their fields and find their local and best price bids within a 100-miles of their location (e.g. Growers Edge). In Australia, there are about seven weather apps (Weatherzone Plus, Elders Weather, Yr.No., Rain, Pocket Weather AU, Oz Weather, Aus Weather) and each one of them provides different advantages and user’s preferences. In Greece, there are few weather apps for general use such as Meteo and MeteoKairos.
2.6.M-government Apps:
In this category are included some information apps provided governmental agencies. For example in Australia farmers can pick up varieties of barley, canola, chickpeas, faba beans, field peas, lupins, oats, triticale and wheat (e.g. CropMate Variety Chooser). Farmers can identify the most
ordinary weeds in southern Australia (e.g. Weeds: the Ute Guide). In addition they can compare current crop disease resistance ratings, disease symptoms, map diseases and share images of diseases with others (Crop Diseases). They can use GPS to know heritage places, wetlands, protected species, protected areas, weeds and invasive species around their fields (MyEnvironment).



Government spends huge amount in extending crop insurance to farmers. Due to administrative and technical reasons, much of the information related to crop insurance has not able to reach farmers in time to take advantage of the existing schemes. The current apps are not much user friendly. Basically, farmers need to visit the market to sell their crops and that too the price fixed by the market management. This will consume more time of the farmers. Also there are few websites for selling of crops, but they won,t provide the total profit.

• There is no voice instruction for using app.
• It is no demo for how to use this app.
• Not user friendly.

In this proposed system, an innovative android application for crop marketing for the farmer is developed. This app can be used by the farmer to view the crop details and buy any crop. The farmer can sell the crop and can fix the amount for the crop what they want. The farmer can search crop information in different climate changes. He can use this app to search the transport details during the crop sell or buy. It contains the voice instruction and demo to know how to use this app. This mobile app will provide complete details of crop insurance.

• The farmers can easily using this app.
• It contains the voice instruction and demo video for how it’s work.

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