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coca cola goes small in russia pdf
Post: #1

Hello, my name is Nayan Chauahan.
I am recently start mba student. and i have problem this case study to how solve in excel to both the question. i requesting to please help me.
Post: #2
The Coca-Cola Company is the number one seller of soft drinks in the world. Every day an average of over 1.5 billion servings of Coca-Cola, Diet Coke, Sprite, Fanta, and other Coca-Cola products are enjoyed worldwide. The company has the world's largest production and distribution system for soft drinks and sells more than twice as much soft drinks as its nearest competitor. Coca-Cola products are sold in more than 200 countries around the world.
For various reasons, the company believes it will continue to grow internationally. One reason is disposable income is increasing. Another is that outside the United States and Europe, the world is getting younger. In addition, reaching global markets is becoming easier as political barriers fall and transport difficulties are overcome. Another reason is that the exchange of ideas, cultures and news around the world creates market opportunities. Part of the company's mission is for Coca-Cola to maintain the world's most powerful brand and effectively utilise the world's most effective and ubiquitous distribution system.
In June 1999, Coca-Cola Russia introduced a 200-millilitre Coca-Cola bottle (about 6.8 ounces) in Volgograd, Russia, in a campaign to market Coca-Cola to its poorest customers. This strategy was successful for Coca-Cola in other countries, such as India. The bottle sells for 12 cents, making it affordable for almost everyone. In 2001, Coca-Cola enjoyed a 25% volume growth in Russia, including an 18% increase in Coca-Cola unit sales.
Today, Coca-Cola beverages are produced and sold in Russia by the company's authorised local bottling partner, Moscow-based Coca-Cola HBC Russia. The Coca-Cola business system directly employs approximately 4,000 people in Russia, and more than 70% of all supplies required by the company are locally procured.
 


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