Important: Use custom search function to get better results from our thousands of pages

Use " " for compulsory search eg:"electronics seminar" , use -" " for filter something eg: "electronics seminar" -"/tag/" (used for exclude results from tag pages)

Thread Rating:
  • 0 Votes - 0 Average
  • 1
  • 2
  • 3
  • 4
  • 5
Designing and implementing branding strategies
Post: #1

Designing and implementing branding strategies

.pptx  Designing and implementing .pptx (Size: 356.16 KB / Downloads: 17)

Brand architecture

Which brand names, logos, symbols and so forth to apply to which new or existing products.
Branding strategies can be distinguished as Corporate, family or individual brands
Role of defining a brand is:
Clarify – Brand
Motivate – Brand image

Categorization of brand strategies

Breadth – In terms of brand-product relationships and brand extension strategy
Depth - In terms of product-brand relationship and brand portfolio or mix

Breadth of a branding strategy

Refers to the number and nature of different products linked to the brands sold by the firm.
Factors affecting product attractiveness:
Aggregate market factors
Category factors
Environmental factors

Reasons for multiple brands in a category

Increase shelf presence
Attract consumers seeking variety who may otherwise switch to another brand
Increase internal competition within a firm
Economies of scale in advertising, sales, merchandising and physical distribution

Marked Categories : branding, designing and implementing brand strategy, brand strategy design and implementation, desigining and implementing branding stratagies, designing and implementing brabding strategies, design and implementation of brand strategies, designing and implementing branding strategy, design and implementation branding strategies, designing and implimenting brand strategies, designing and implementing brand strategies, designing and implementing branding strategies doc file download, designing and implementing branding strategies ppt, designing and implementing branding strategies pdf, designing and implementing branding strategies,

Quick Reply
Type your reply to this message here.

Image Verification
Image Verification
(case insensitive)
Please enter the text within the image on the left in to the text box below. This process is used to prevent automated posts.

Possibly Related Threads...
Thread: Author Replies: Views: Last Post
  marketing strategies of airtel and its impacts on customer buying behaviour Guest 1 158 07-10-2017 10:20 AM
Last Post: jaseela123
Wink promotional strategies of bajaj bikes mba project pdf Guest 1 280 06-10-2017 12:20 PM
Last Post: jaseela123
  project on marketing management for class 12 on topic branding Guest 1 240 06-10-2017 11:51 AM
Last Post: jaseela123
Thumbs Down chemistry project on soybean milk and its compression milk curd and taste Guest 1 203 02-10-2017 02:38 PM
Last Post: jaseela123
  RF Controlled Robot with Metal Detector and Wireless image and voice transmission Guest 1 210 02-10-2017 12:24 PM
Last Post: jaseela123
  documentation on power management strategies for a grid connected pv fc hybrid system Guest 1 156 30-09-2017 01:16 PM
Last Post: jaseela123
  project report on employee retention strategies in private banks icici Guest 1 177 30-09-2017 11:45 AM
Last Post: jaseela123
  murach php and mysql chapter 1 quiz questions and answers pdf Guest 0 253 30-09-2017 10:18 AM
Last Post: Guest
  Investigation and Analysis of Inception Voltage and Field Distribution seminar presentation 1 7,638,496 22-09-2017 11:06 AM
Last Post: jaseela123
  Design and Analysis Of Algorithms : Seminar Report and PPT seminar projects maker 1 349 21-09-2017 12:04 PM
Last Post: jaseela123
This Page May Contain What is Designing and implementing branding strategies And Latest Information/News About Designing and implementing branding strategies,If Not ...Use Search to get more info about Designing and implementing branding strategies Or Ask Here