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.ppt  E-Business.ppt (Size: 80 KB / Downloads: 148)

Learning Objectives

Describe electronic commerce, its scope, benefits, limitations, and types.
Describe the major applications of business-to-consumer commerce, including service industries, and major issues faced by e-tailers.
Describe business-to-business applications.
Describe emerging EC applications such as intra-business and B2E commerce.

E-Commerce & E-Business

E-commerce describes the process of buying, selling, transferring, or exchanging products, services, and/or information via computer networks, including the Internet. E-business refers to a broader definition of e-commerce, not just the buying and selling of goods and services, but also servicing customers, collaborating with business partners, conducting e-learning, and processing electronic transactions.


Access and connection :
the number of customers a business can connect with;
the number of products it can offer to those customers.
Unconstrained by physical limitations - Reach explodes !
Example : Navigation function (catalogue) separated from physical function (inventory).

Implications of Reach

Unstable business boundaries;
Suppliers - bypass retailers and build relationship with end consumer;
Large suppliers - lose control of navigation and sources of differentiation;
Must achieve the reach that the buyer values.

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