Important: Use custom search function to get better results from our thousands of pages

Use " " for compulsory search eg:"electronics seminar" , use -" " for filter something eg: "electronics seminar" -"/tag/" (used for exclude results from tag pages)


 
 
Thread Rating:
  • 0 Votes - 0 Average
  • 1
  • 2
  • 3
  • 4
  • 5
GREEN MARKETING
Post: #1

GREEN MARKETING


.doc  Green Marketing - Paper Presentation.doc (Size: 50 KB / Downloads: 101)

INTRODUCTION
According to American Marketing Association, Green Marketing is the marketing of products that are presumed to be environmentally safe. Thus green marketing incorporates a broad range of activities, including product modification, changes to the production process, packaging changes, as well as modifying advertising. Yet defining green marketing is not a simple task. Other similar terms used are Environmental Marketing and Ecological Marketing. The term green marketing came into prominence in the late 1980s and early 1990s. The American Marketing Association (AMA) held the first workshop on "Ecological Marketing" in 1975. The proceedings of this workshop resulted in one of the first books on green marketing entitled "Ecological Marketing"


WHY IS GREEN MARKETING IMPORTANT
The question of why green marketing has increased in importance is quite simple and relies on the basic definition of Economics:


BENEFITS OF GREEN MARKETING
Green marketing offers business bottom line incentives and top line growth possibilities. While modification of business or production processes may involve start-up costs, it will save money in the long term. For example the cost of installing solar energy is an investment in future energy cost savings.


McDonald's replaced its clam shell packaging with waxed paper because of increased consumer concern relating to polystyrene production and Ozone depletion.
* Tuna manufacturers modified their fishing techniques because of the increased concern over driftnet fishing, and the resulting death of dolphins.
* Xerox introduced a "high quality" recycled photocopier paper in an attempt to satisfy the demands of firms for less environmentally harmful products.
 

Marked Categories : marketing seminar, paper presentation on green marketing, introduction of green marketing, mba seminar topics in marketing, project report for mba on green marketing, ppt for green marketing on xerox, seminar topics on green marketing, seminar topics in green marketing, green marketing seminar, green marketing ppt, seminar topic on green marketing, papers on green marketing doc, seminar topics about green marketing, seminars on green marketing, green marketing in paper presentation, green marketing paper presentation, ppt topics for marketing, green marketing semianr papers, semnar on green marketing, marketing, green marketing, seminar papers on green marketing,

[-]
Quick Reply
Message
Type your reply to this message here.

Image Verification
Image Verification
(case insensitive)
Please enter the text within the image on the left in to the text box below. This process is used to prevent automated posts.

Possibly Related Threads...
Thread: Author Replies: Views: Last Post
Exclamation challenges and issues in services marketing ppt Guest 0 293 16-07-2017 12:20 AM
Last Post: Guest
  green chemistry telugu pdf Guest 0 343 16-07-2017 12:20 AM
Last Post: Guest
  project report on study of marketing mix of companies like hul p g godrej reliance Guest 0 330 16-07-2017 12:20 AM
Last Post: Guest
  questionnaire related to green banking project Guest 0 245 16-07-2017 12:20 AM
Last Post: Guest
  7 p s of marketing in canara bank Guest 0 253 16-07-2017 12:20 AM
Last Post: Guest
  green engine Guest 0 170 16-07-2017 12:20 AM
Last Post: Guest
  summer internship project report on marketing in bajaj finance pdf Guest 0 240 16-07-2017 12:20 AM
Last Post: Guest
  summer training report in marketing on rspl limited Guest 0 0 16-07-2017 12:20 AM
Last Post: Guest
  green engine disadvantages Guest 0 349 16-07-2017 12:20 AM
Last Post: Guest
  marketing management project in hindi pdf Guest 0 852 16-07-2017 12:20 AM
Last Post: Guest
This Page May Contain What is GREEN MARKETING And Latest Information/News About GREEN MARKETING,If Not ...Use Search to get more info about GREEN MARKETING Or Ask Here

Options: