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Research Methodology full report
Post: #1

Research Methodology full report


Every Research study has certain objectives; there is no study without the objective because objectives are purpose of the study. No study serves any existence without its significance. Thus they are the backbone on which the body of the study stands.
1. The objective of my study is to understand and critically analyze the recruitment and selection procedure at Star Wire (India) Ltd.
2. How candidates are properly selected according to the selection criteria?
3. Various Recruitment and Selection procedures undertaken at
Star Wire (India) Ltd.?
4. Various intervals at which Selection process takes place at
Star Wire (India) Ltd.?
5. Performance of employees after Recruitment and Selection process?


• The ability of the firm to meet current obligation;
• The extent to which firm has used its long term solvency by borrowing funds;
• The efficiency to which firm is utilizing its assets in generating sales revenue; and
• The overall operating efficiency and performance of the firm.
• To study the recruitment and selection of the junior manager supervisors and workers
• To know about the employees satisfaction level regarding their recruitment and selection procedure


Meaning of Research
Research in common parlance refers to search for knowledge. Once can also define
research as a scientific and systematic search for pertinent information on a specific topic.
In fact, research is an art of scientific investigation.
Types of research
The basic types of research is as follows:

1. Descriptive VS. Analytical: Descriptive research includes survey
and fact finding enquires of different kinds. In analytical research, on the other
hand, the researcher has to use facts or information already available, and
analysis these to make a critical evaluation of the material.

2. Applied VS. Fundamental: Research can either be applied or action
Research or fundamental to basic or pure research. Applied research aims at
Finding a solution for an immediate problem facing a society or an business
Organization where as fundamental research mainly concerned with
Generalizations and with the formulation of the theory.

3. Quantitative VS. Qualitative: Quantitative research is based on the
Measurement of quantity or amount. It is applicable to phenomena that can be
expressed in terms of quantity. Qualitative research, on the other hand, is
concerned with qualitative phenomena, i.e. phenomena

4.Conceptual VS. Empirical: Conceptual research is that related to
some ideas or theory. It is generally used by philosophers and thinkers to
develop new concept or to reinterpret existing ones.


Descriptive research studies are those studies which are concerned with described the characteristics of particular individual.
In descriptive as well as in diagnostic studies, the researcher must be able to define clearly, what he wants to measure and must find adequate methods for measuring it along with a clear cut definition of population he want to study. Since the aim is to obtain complete and accurate information in the said studies, the procedure to be used must be carefully planned. The research design must make enough provision for protection against bias and must maximize reliability, with due concern for the economical.

• High accuracy level.
• Better understanding .
• Good conclusion.
• More reliable.
• provide good knowledge.
• feasible data.
• It is time consuming
• Sometimes accuracy is not there because of lack of data
• Sometimes accuracy is not there because of the responsive error
Post: #2
Research methodology

.doc  Research methodology.doc (Size: 1.23 MB / Downloads: 314)

1.1 Scope of the study:
The study would try to throw some insights into the existing services provided by the banks and the gap between the customer expectations, perceptions and the actual state of performance. The results of the study would be able to recognize the lacunae in the system and thus provide key areas where improvement is required for better performance and success ratio.

1.2 Research Objectives:
(1) To find out the level of expectation and the level of perception of the customers from the services offered by the banks.
(2) To compare the level of perception and expectation of the services offered by the banks.
(3) To know which service quality dimension the bank is performing well and in which dimension it needs improvement.
(4) To know the preference towards the public sector and private sector banks.

1.3 Sampling Design:
Targeted banks: ICICI,HDFC,SBI,BOB
Sampling Frame: All the customers of four banks in Ahmedabad.
Sampling Unit: Any customer of four banks in Ahmedabad.
Sampling Area: Ahmedabad.
Sampling Method: Non- Probability Convenience Sampling

Research tool :
• SERVQUAL Analysis.

SERVQUAL is an instrument for measuring how customers perceive the quality of a service. In the mid-1980s Berry and his colleagues Parasuraman and Zeithaml began to investigate what determines service quality and how it is evaluated by customers. As a result of their study they developed the SERVQUAL instrument for measuring service quality, which initially included 10 service quality dimensions, which were later reduced to the following five: tangibles, reliability, responsiveness, assurance and empathy.
The instrument is based on the idea of the disconfirmation model, in other words on the comparison of customers’ expectations with their experiences from the service. Usually, the five dimensions of the instrument are described through the use of 22 attributes an “respondents are asked to state (on a seven-point scale from “Strongly disagree” to “Strongly agree”) what they expected from the service and how they perceived the service.”
This instrument has been widely used by researchers, but still, there are some controversies in its applicability across different service industries. In some studies the five dimensions of the instrument (determinants) have been found to be unstable across different types of services. Therefore, the SERVQUAL tool should be applied very carefully and the set of determinants and attributes used should be adapted to the specific situation.
• Chi-Square test of independence
The test is applied when there are two categorical variables from a single population. It is used to determine whether there is a significant association between the two variables. For example, in an election survey, voters might be classified by gender (male or female) and voting preference (Democrat, Republican, or Independent). We could use a chi-square test for independence to determine whether gender is related to voting preference. This approach consists of four steps: (1) state the hypotheses, (2) formulate an analysis plan, (3) analyze sample data, and (4) interpret results.

1.7 Hypothesis:
A chi- square test for independence has been conducted for knowing the relation between the age group and the preference towards the two types of banks.
Ho: Preference towards public/private sector banks and age group are independent of each other.
H1: Preference towards public/private sector banks and age group are dependent of each other.

1.8 Limitations of the Study:
Respondents may give biased answers for the required data. Some of the respondents did not like to respond.
In our study we have included 50 customers of each bank because of time limit.
Post: #3
Research Methodology

.ppt  Research methodology.ppt (Size: 242.5 KB / Downloads: 166)

Is defined as a highly intellectual human activity used in the investigation of nature and matter and deals specially with the manner in which data is collected, analysed and interpreted

Objective of a research:

to gain familiarity with a phenomenon or to achieve new insights into it(exploratory or formulative research studies)
To portray accurately the characteristics of a particular individual, situation or a group(descriptive research)
To determine the frequency with which something occurs or with which it is associated with something else(diagnostic research)
To test a hypothesis of a casual relationship between variables(hypothesis-testing research )

Types of research

1. Descriptive Vs Analytical:

Descriptive research includes surveys and fact – finding enquiries of different kinds.
major purpose is description of the state of affairs as it exists at present.
Ex post facto research has no control over the variables, it can only report what has happened or what is happening
This Ex post facto research are used for descriptive studies
Eg: frequency of shopping, preferences of people

2.Applied Vs Fundamental

Applied research aims to finding a solution for an immediate problem facing a society or an industrial/business organisation
E.g.. research facing a concrete social or business problem
Fundamental research is concerned with generalisations and with the formulation of a theory
E.g. research concerning human behavior

3.Quantitative Vs Qualitative :

Quantitative research is based on the measurement of quantity or is applicable that can be expressed in terms of quantity.
Qualitative research aim is to discover the underlying motives of human behavior.

4.Conceptual Vs Empirical

Conceptual research is that related to some abstract ideas or theory.
It is generally used by philosophers and thinkers to develop new concepts or to interpret existing ones
Empirical research is appropriate when proof is sought that certain variables affect other variables in someway.
Evidence gathered through experiments or empirical studies is today considered to be the most powerful support possible for a given hypothesis.
Post: #4

.pdf  Research Methodology.pdf (Size: 80.85 KB / Downloads: 422)

The purpose of research is to discover answers to questions through the application of scientific
procedures. The main aim of research is to find out the truth which is hidden and which has not been
discovered as yet. Though each research study has its own specific purpose, we may think of
research objectives as falling into a number of following broad groupings:
1. To gain familiarity with a phenomenon or to achieve new insights into it (studies with this
object in view are termed as exploratory or formulative research studies);
2. To portray accurately the characteristics of a particular individual, situation or a group
(studies with this object in view are known as descriptive research studies);
3. To determine the frequency with which something occurs or with which it is associated
with something else (studies with this object in view are known as diagnostic research
4. To test a hypothesis of a causal relationship between variables (such studies are known as
hypothesis-testing research studies).


What makes people to undertake research? This is a question of fundamental importance. The
possible motives for doing research may be either one or more of the following:

1. Desire to get a research degree along with its consequential benefits;
2. Desire to face the challenge in solving the unsolved problems, i.e., concern over practical
problems initiates research;
3. Desire to get intellectual joy of doing some creative work;
4. Desire to be of service to society;
5. Desire to get respectability.
However, this is not an exhaustive list of factors motivating people to undertake research studies.
Many more factors such as directives of government, employment conditions, curiosity about new
things, desire to understand causal relationships, social thinking and awakening, and the like may as
well motivate (or at times compel) people to perform research operations.


The basic types of research are as follows:
(i) Descriptive vs. Analytical: Descriptive research includes surveys and fact-finding enquiries
of different kinds. The major purpose of descriptive research is description of the state of
affairs as it exists at present.

Research Approaches

The above description of the types of research brings to light the fact that there are two basic
approaches to research, viz., quantitative approach and the qualitative approach. The former
involves the generation of data in quantitative form which can be subjected to rigorous quantitative
analysis in a formal and rigid fashion. This approach can be further sub-classified into inferential,
experimental and simulation approaches to research. The purpose of inferential approach to
research is to form a data base from which to infer characteristics or relationships of population. This
usually means survey research where a sample of population is studied (questioned or observed) to
determine its characteristics, and it is then inferred that the population has the same characteristics.
Experimental approach is characterised by much greater control over the research environment
and in this case some variables are manipulated to observe their effect on other variables. Simulation
approach involves the construction of an artificial environment within which relevant information
and data can be generated. This permits an observation of the dynamic behaviour of a system (or its
sub-system) under controlled conditions. The term ‘simulation’ in the context of business and social
sciences applications refers to “the operation of a numerical model that represents the structure of a
dynamic process. Given the values of initial conditions, parameters and exogenous variables, a
simulation is run to represent the behaviour of the process over time.”5 Simulation approach can also
be useful in building models for understanding future conditions.

Research Methods versus Methodology

It seems appropriate at this juncture to explain the difference between research methods and research
methodology. Research methods may be understood as all those methods/techniques that are used
for conduction of research. Research methods or techniques*, thus, refer to the methods the researchers
*At times, a distinction is also made between research techniques and research methods. Research techniques refer to
the behaviour and instruments we use in performing research operations such as making observations, recording data,
techniques of processing data and the like. Research methods refer to the behaviour and instruments used in selecting and
constructing research technique.

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