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CONSUMER PERCEPTION TOWARDS ONLINE GROCERY STORES” PROJECT REPORT
Post: #1

CONSUMER PERCEPTION TOWARDS
ONLINE GROCERY STORES”



.pdf  CONSUMER.pdf (Size: 814.09 KB / Downloads: 35)

Industry Introduction


Internet is changing the way consumers shop and buy goods and services, and has rapidly
evolved into a global phenomenon. Many companies have started using the Internet with the
aim of cutting marketing costs, thereby reducing the price of their products and services in
order to stay ahead in highly competitive markets.
Companies also use the Internet to convey communicates and disseminate information, to
sell the product, to take feedback and also to conduct satisfaction surveys with customers.
Customers use the Internet not only to buy the product online, but also to compare prices,
product features and after sale service facilities the will receive if they purchase the product
from a particular store. Many experts are optimistic about the prospect of online business.
In addition to the tremendous potential of the E-commerce market, the Internet provides a
unique opportunity for companies to more efficiently reach existing and potential customers.
Although most of the revenue of online transactions comes from business-to-business
commerce, the practitioners of business-to-consumer commerce should not lose confidence
.It has been more than a decade since business-to-consumer E-commerce first evolved.
Scholars and practitioners of electronic commerce constantly strive to gain an improved
insight into consumer behaviour in cyberspace.
Along with the development of E-retailing, researchers continue to explain E-consumers
behaviour from different perspectives. Many of their studies have posited new emergent
factors or assumptions which are based on the traditional models of consumer behaviour,
and then examine their validity in the Internet context



Mobile Commerce in India


Mobile is growing in India with more than 800 million subscribers across the country. The
advancement in terms of adoption of smart phones with 3G enabled services is happening at
a rapid pace. This of course has opened up the gates to mobile advertising, mobile
application development and mobile commerce in India. According to BuzzCity's latest
report, India is top performing mobile advertising region in the whole of Asia. The growth in
mobile advertising globally is tremendous with ads served on a year-on-year growth of
139%. With respect to some number crunching, more than 126 billion ads were served in
2011, compared with 52 billion in 2010.
In India, Mobile Commerce is still in the development phase as the use of mobile phones for
carrying out transactions is very limited. However, the development is taking place at a nice
speed and in the coming years, Mobile Commerce is most likely to make its presence feel as
companies and businesses have started understanding the benefits of Mobile Commerce.
Some of the companies have even incorporated this technology. Airtel, ICICI, Reliance are
some of the companies/businesses that are using this technology as their users are allowed to
make limited purchases from their phones. For now, the users are mainly allowed to pay
phone bills, utility bills, book movie tickets, book travel tickets with their cell phones.
However, more services will be introduced in coming years. Security is one of the main
concerns of Mobile Commerce as it’s very important to offer secure transactions and this is
the reason why Mobile Commerce is still in the development phase in India.
For now, users are mainly allowed to do Mobile Banking i.e. to access the bank account
with a cell phone in order to pay the utility bills. With the current rate of development, users
will be soon allowed to purchase products, advertise, to take part in auctions and pay bills
with the help of a cell phone, while they are on the move.


3 Online Grocery Shopping


Proving that no sector of the retail market is safe from the online shopping revolution, it is
now possible for the humble hometown grocery store to become digitized and available on
your smartphone, tablet, or computer. Just think: no more long checkout lines, counting the
number of items to see if you qualify for the Express Lane, forgetting your grocery list at
home, or carrying heavy bags up your front steps. Online grocery shopping is dramatically
changing the consumer's relationship with the food market and making a service that may
have once felt luxurious into an everyday convenience.



Disadvantages of Online Grocery Shopping


Perhaps the largest disadvantages of shopping online are that it costs extra money, since
food must be delivered, and that the food ordered is not obtained immediately. If someone
were making a certain recipe and discovered he needed an additional ingredient, he would
probably not be able to order it online and get it quickly enough to finish his dish. In the
same way, it forces a person to plan his food buying in advance of when he will need it--if
delivery will take a day or two, a person needs to plan to have an extra day or two of
essential foods available before he runs out. Another disadvantage is that online shopping
forces the customer to be home during a certain period to collect the food when it is
delivered. Also, online grocery stores will often only cover specific delivery areas.



Company Introduction


NIRALA GROUP is an ambitious innovative company since 1952 that is attempting to
expand their business around the world. NIRALA GROUP is an conglomerate
company headquartered in Manmad, Maharashtra India. The subsidiaries are as following
Nirala Stores, Nirala Enterprises,Nirala Traders, Nirala IceFactory, Nirala Impex Inc.
Nirala Stores is an Indian electronics retail store based in Manmad.
Nirala Stores was started as a small Radio showroom in Manmad by Himat Singh Kant in
1952.Later on it diversified into consumer durables.
Nirala Impex Inc are the importer and exporter of Indian grocery products, currently
situtated in Manmad district, in Maharashtra.
Nirala Impex Inc has its business operation in Taiwan, where it sells Indian products
produced by local dealers in India, which are sold in Taiwanese market. In Taiwanese
market they have the contract of supply of Indian grocery items with hotels, retailers &
wholesaler of grocery products.


Conclusion:


 From the above data analysis it can be conclude that consumer buys goods from the
online shopping website on the basis of factors like offers and discounts, variety of
product available, free home delivery, website user friendliness and cash of delivery
payment option.
 The hypothesis framed for the project Consumer Perception towards Online Grocery
Shopping was “Online grocery shopping stores are beneficial for the consumer”.
 From the above data analysis it can be determined that most of the respondent would
agree to buy grocery online rather than shopping of grocery with the traditional
method.
 Out of the agreed respondent to buy online grocery, most of the respondent would
think that it would be beneficial to shop grocery online on the basis of factors like
easy to order, variety, discounts/ offers, saves time and avoid long queues.
 With above analysis we can thus prove the hypothesis to be positive.
 The recommended business operation will not only beneficial for the consumer but
also to the firm, as it allows the firm to maintain its low operating expenses and for
the consumer
Post: #2
Consumers are playing an important role in online shopping. The growing use of the Internet by the younger generation in India offers an emerging perspective for online retailers. If online retailers know the factors that affect the buying behavior of Indian consumers, and the associations between these factors and the type of online buyers, then they can further develop their marketing strategies to turn potential customers into assets . The main objective of the study is to determine customer perception of online grocery stores in Chennai. The data sources used in this project report are primary and secondary data. The type of descriptive research is used for this research. The primary data consists of original information obtained from a sample size of 200 respondents residing in Chennai, Tamil Nadu through Google forms, which is published on social networking sites. The survey method is used to collect the primary data. The main findings of the study are 29% of respondents cited the reason why choosing online shopping is buying unique and special items, and they want to find the best price of the product. The result of the research also revealed that demographic variables, such as gender, age group, have no influence on customer satisfaction factors.

A grocery store is a retail store that sells mostly groceries. A grocer is a bulk food seller. Grocery stores often offer non-perishable foods that are packaged in bottles, boxes and cans; some also have bakeries, butchers, delicatessen and fresh produce. Large supermarkets that store significant quantities of non-food products, such as clothing and household goods, are called supermarkets. Some large supermarkets also include a pharmacy, customer service, redemption and electronics sections.

In Canada, the United Kingdom and the United States, supermarkets and convenience stores are sometimes described as grocery businesses or simply groceries. Small supermarkets that mainly sell fruits and vegetables are known as fruteros (Great Britain) or product markets (US), and small grocery stores that mainly sell prepared foods, such as sweets and snacks, are known such as convenience stores or delicatessens.

Some grocery stores (especially large ones) form the centerpiece of a larger complex that includes other facilities, such as gas stations, which will often run under the store name. This configuration is especially common in the UK, where large chains like Sainsbury and Tesco have many locations that operate under this format.

Some grocery stores specialize in foods of a certain nationality or culture, such as Asia, Italy, Middle East or Polish. These stores are known as ethnic markets and can also serve as meeting places for immigrants. In many cases, the wide range of products transported by large supermarkets has reduced the need for such specialized stores. The variety and availability of food is no longer restricted by the diversity of locally grown foods or the limitations of the local growing season.
 

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